New Mercury Encoder™
and ChipEncoder™
Ad Campaigns Break
in Machine Design,
Motion Systems Design and
Nasa Tech Briefs

Somebody please get this guy a beer....
In an effort to bring some humor to the world of motion feedback, and boy do we need it, MicroE Systems has launched an advertising campaign featuring famous scientists, mathematicians and inventors. These giants were the innovators of their day, but did they ever think about motion control? Not once... Here's the first ad in our campaign for Mercury™ programmable encoder systems. See if you can guess who this is...

Give up?

It's none other than the honorable Charles "Bugsy" Babbage. He invented the first computer called the Analytical Engine. It was an amazing mechanical contraption that literally ground out the answers to mathematical problems... Its memory consisted of gears, while the processing unit, or mill, consisted of cams, clutches, cranks and gears. With all that cranking and grinding, it's no wonder he always had his knickers in a twist.